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Recruiters World in Review
Aligning Offline & Online Outreach
June 21, 2006 ~ Volume VII, Issue 5
This Month's Features:
  Feature:
Online, Offline: Creating a Message that Resonates
>

Feature:
Anatomy of a Classic Corporate Hiring Procedure, Part I

Also in
this Issue:
>

Survey:
Demand for Talent: Is it Harder or Easier to Hire Today?

>

Jobs:
View the Latest Job Openings
on RW

> Next Month's Issue

Online, Offline Media
Creating a Message that Resonates
By: Christine Hirsch

Do your online and offline messages connect? The signs of disconnect are common in today's recruitment advertising campaigns: direct mail that doesn't include an online component, list overlaps, inconsistent messaging across media, and media biases. To appeal most effectively to candidates, recruiters must break down the silos that exist between offline and online media. The payoff for integrating your online and offline messages can be huge. Create seamless campaigns that are on message across all media and imminently measurable down to the customer level.

The online, offline disconnect didn't happen by accident. Online marketing grew up as a separate marketing tool, driven by a more technical breed of recruiter. It was new, cool and exciting. Driven by compelling cost efficiencies, online thought it was in a class of its own. And it was, for a while. Old-school marketing never completely fulfilled its promise of customized one-to-one marketing, mostly due to reach limitations and cost issues. Furthermore, its long-term focus on customer relationship management wasn't up to the demands of a fast-changing economy with a short-attention span.

Read the full article at the following link:
http://www.recruitersworld.com/articles/rw/christine/onoffmedia.asp

 

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Anatomy of a Classic Corporate Hiring Procedure
And Why its Guaranteed to Fail, Part I of III
By: Frank Risalvato

Last October I received a call from the regional human resource director of a multi-billion dollar corporation. For the purposes of this story we'll refer to his company as Zeta Corporation. After receiving a voluminous manual depicting an in-depth description of each position, I agreed to take on the two most critical positions. We negotiated a $10,000 non-refundable retainer to initiate the process … knowing full well even if our organization delivered several candidates to each slot … we may still never see a hire due to internal idiosyncrasies. The manager agreed to the ten thousand dollar retainer with one stipulation:

"All I ask Frank", he added "Is that you report back with any deficiencies you experience dealing with our Human Resource folks so I'm aware what we can be doing differently".

"Fine" I replied. "As long as you promise to not shoot me when you hear what I might have to say".

Read the full article at the following link:
http://www.recruitersworld.com/articles/risalvato/anatomy1.asp

 
Recruiters World Surveys
You voted. Here's what RW users said about hiring today
  Demand for Talent: Is it Harder or Easier to Hire Today?
 
Harder
 
68%
  Easier
 
18%
  No Change
 
12%

A new recruiters' survey is featured every week on the RW home page. Survey results are not scientific and only reflect the opinions of those who choose to participate.

Vote in this week's survey at:
http://www.RecruitersWorld.com/Subscriber/SubscriberHomePage.asp

 
Job Openings
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Search Recruiters World's directories of Job & Resume Boards, Search Firms, Recruitment Advertising Firms, Investigative Service Firms, and Individual Recruiter Profiles. While you're there, post your Profile for free!

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Next Issue:
> Frank Risalvato: Part II, Anatomy of a Failed Corporate Hiring Process
> More Jobs, Surveys, and Special Offers
 

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