Employee Loyalty: Earned not Bought
By: RW Special Reports

Despite corporate scandals, widespread outsourcing, and the demise of pensions, employee loyalty appears to be holding strong. According to a recent poll by Career Journal and the Society of Human Resource Management (SHRM), "77% of HR professionals and 71% of employees rate their loyalty to their current organization as extremely or moderately loyal." A key element in employee satisfaction, promoting employee loyalty is at the foundation of corporate retention. In this article, we look at ways employers can establish a trusting, loyal work environment for their employees. We also discuss strategies to help you recruit "loyal" employees from the outset.

According to a recruiter with a Big 4 consulting firm, "employers must earn their employees' loyalty." Loyalty is not just about free Pepsi and popcorn, or even flexible scheduling. Loyalty stems from growing and nurturing a long-standing, trusting relationship between employer and employee. What's at the foundation of this relationship? Good communication, strong ethics, and fair and consistent corporate policies. Like any interpersonal relationship, employees are more likely to be loyal to individuals and entities that have also displayed fairness and loyalty to them.

Read the full article on employee loyalty:
http://www.RecruitersWorld.com/articles/rw/special/loyalty.asp

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