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Let's face it, with the U.S. unemployment rate forecasted to reach 10%, everyone is tuned into the job market. Even hot sectors, like nursing and pharmacy, are not immune. Today, the most content candidate is curious — curious about opportunities, curious about compensation, curious about culture, perqs, and benefits. Traditionally, the "curious" learned about your company through passive methods: advertising, networking, training, tradeshows. They didn't have the time (or interest) to attend job fairs or corporate open houses. The flow of information to this population was opportunistic and random. But what if you could change all that? What if you could reach out to passive candidates while controlling the message and shaping the interaction?
The rise of social networking has made it possible to do what was once thought impossible: to market to active and passive candidates simultaneously. Philanthropies and small business are leading the way — using sites like Twitter and Facebook to communicate directly with their constituents. Entities join a social networking site and create a "fan" page or profile. They use their profile to broadcast messages to their constituents, or "friends." Entities communicate their status directly to the people who are most interested, keeping them up-to-date and engaged.
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the full article at the following link:
http://www.recruitersworld.com/articles/rw/special/curious.asp
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